Visa CEO drops more details on 'buy button' plans

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Details are still scarce about how the payment networks’ universal checkout “button” will look, but as Visa’s CEO sketched the goals for analysts on Tuesday, it appears each participant will have some branding representation.

Individual payment networks will represented on e-commerce checkout pages with “the same detail,” said Alfred Kelly, Visa CEO, during a wide-ranging presentation at the annual J.P. Morgan Global Technology and Communications Conference in New York.

“It’s yet to be defined and branded [but] it’ll open up


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