Accor Hotels starts facial recognition trials in Brazil

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Accor Hotels has started a facial recognition trial in Brazil as a means to improve customer service delivery.

Selected guests of the hotel’s loyalty program will be the first users the new technology at a Pullman hotel in São Paulo.

Under the trial, guests are able to register at the desk or an information pillar at the reception then use facial recognition to access the room, therefore removing the need for keycards.

According to the company’s vice-president for information technology


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