IHOP (IHOb?) Cooks Up A Win In The Attention Economy

More from: | PYMNTS |

While many QSRs and fast-casual restaurants are working to expand into the breakfast space, and as smaller, independent businesses cater to consumers’ growing appetites for an indulgent weekend brunch, one international player is going the opposite way: International House of Pancakes, aka IHOP, aka … International House of Burgers?

That’s the breakfast diner chain’s latest marketing move: flipping the “P” in its name to create a lowercase “b,” which the company now says stands for “burgers.”


Read full article » https://www.pymnts.com/news/retail/2018/ihob-ihop-restaurants-branding-attention-economy/

About | PYMNTS |

PYMNTS.com is reinventing the way in which companies share relevant information about the initiatives that shape the future of payments and commerce and make news. This powerful B2B platform is the #1 site for the payments industry by traffic and the premier source of information about “What’s Next” in payments and commerce. C-suite executives, company founders, and investors turn to it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. It’s where the best minds and best content meet on the web. Innovations in payments and commerce have become highly intertwined. PYMNTS covers every aspect from retail reinvention to the Internet of Things.

»Twitter: @pymnts »Facebook: @pymnts