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While many QSRs and fast-casual restaurants are working to expand into the breakfast space, and as smaller, independent businesses cater to consumers’ growing appetites for an indulgent weekend brunch, one international player is going the opposite way: International House of Pancakes, aka IHOP, aka … International House of Burgers?
That’s the breakfast diner chain’s latest marketing move: flipping the “P” in its name to create a lowercase “b,” which the company now says stands for “burgers.”
Read full article » https://www.pymnts.com/news/retail/2018/ihob-ihop-restaurants-branding-attention-economy/
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