Apple Pay suffers as merchants get choosy about digital wallets

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The advancement of digital wallet technology in the past five years may be having a numbing effect on merchants, as new research indicates several major mobile wallets are losing momentum.

Rather than pile on more wallet options, businesses are pondering whether to create applications with embedded payments, establish a mobile browser or continue to use their e-commerce platforms as a browser. This is causing merchants to abandon big-name wallet apps in favor of brands that have more history behind them.


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