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As the retail space categorically struggles to figure out what to do about the brick-and-mortar problem, one vertical isn’t experiencing a problem at all. Physical retail has proven an effective tool for health and beauty brands in recent years, even as other verticals struggle to figure out what it takes to thrive in the changing retail world.
Unfortunately, those other categories may only be able to learn so much from the successes of brands like Sephora
Read full article » https://www.pymnts.com/news/retail/2018/health-beauty-omnichannel-success/
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