Celebrity funds from Jay Z, Will Smith and Robert Downey Jr. are backing a life insurance startup

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Ethos, the company that bills itself as making life insurance accessible, affordable and simple, has officially come out of stealth with an $11.5 million investment led by on of the world’s top venture firms, Sequoia Capital, and additional participation from the family offices of Hollywood’s biggest stars and an NBA all-star.

Jay Z’s Roc Nation, the family funds of Kevin Durant, Robert Downey Jr. and Will Smith all participated in the new round for Ethos, and Sequoia Partner Roelof Botha

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Read full article » https://techcrunch.com/2018/06/14/celebrity-funds-from-jay-z-will-smith-and-robert-downey-jr-are-backing-a-life-insurance-startup/


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