Celebrity funds from Jay Z, Will Smith and Robert Downey Jr. are backing a life insurance startup

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Ethos, the company that bills itself as making life insurance accessible, affordable and simple, has officially come out of stealth with an $11.5 million investment led by on of the world’s top venture firms, Sequoia Capital, and additional participation from the family offices of Hollywood’s biggest stars and an NBA all-star.

Jay Z’s Roc Nation, the family funds of Kevin Durant, Robert Downey Jr. and Will Smith all participated in the new round for Ethos, and Sequoia Partner Roelof Botha


Read full article » https://techcrunch.com/2018/06/14/celebrity-funds-from-jay-z-will-smith-and-robert-downey-jr-are-backing-a-life-insurance-startup/

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