Why India's Paytm is turning its mobile wallet into a media app

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Paytm, one of India’s most widely used mobile wallets, has added TV and games in an effort to keep users’ eyes on its app as long as possible.

It’s the latest sign that Paytm‘s success comes not just from payments, but from its ability to transform its app into a larger marketplace. And just like Amazon offers streaming TV and movies to keep users paying for Prime memberships, Paytm is adding media to make its ecosystem as compelling as possible.


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