Vendors race to adapt as mobile consumes more of e-commerce

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As a startup nearly 10 years ago, Shopgate had a fairly easy mission: Help merchants set up a website and enter the promising field of e-commerce.

Today’s Shopgate reflects the market’s shift into multiple channels and connecting technologies, touting itself as a software-as-a-service provider instead of one specifically focused on e-commerce.

Austin-based Shopgate is not entirely different from other companies servicing the growing e-commerce and omnichannel space. They are part of a transformation that puts e-commerce merchants in an interesting

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