Retail Braces For Back-To-School Year

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Though it is only mid-July, the back-to-school preparations in retail are already underway – and the National Retail Federation (NRF) has released its 2018 predictions.

On the whole, 2018 is expected to generate slightly less revenue than the 2017 season, according to the annual NRF and Prosper Insights & Analytics survey. All in, spending this year is expected to hit $82.8 billion, a shade under last year’s take of $83.6 billion.

“With the economy thriving thanks to tax


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