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If you don’t understand Search Engine Optimization (SEO), join the club — because there are loads of supposed expert web marketers apparently in the same boat. According to research firm Clutch, about 83 percent of large-scale digital marketing companies polled said they thought they were doing a good job achieving their goals…yet 44% said SEO was their “least popular” tool.
Since the majority of any major marketing campaign’s exposure comes from high rankings in search traffic — and SEO assures you rank highly in those searches…well, there’s a disconnect there.
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TNW was started to bring insight, meaning—and every now and again, the lulz—to the world of technology. But we didn’t want to stop there. Today the company has grown from those two parts to four pillars that brought forth TNW News, TNW Deals, TNW Conference and Events, our new tech hub called TQ and Index, our market intelligence platform.