US Toy Industry Sales Grow To $7.9B After Toys R Us Closure

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In the first half of 2018, sales in the U.S. toy industry rose by 7 percent to $7.9 billion. The increase occurred during the liquidation of Toys R Us, market research group NPD said in a press release.

“It is likely that the Toys R Us news has kept toys top-of-mind for parents and grandparents when shopping for kids in general, benefiting both consumers and the industry,” Juli Lennett, senior vice president and toys industry advisor for NPD, said in the press release. “I am also convinced that the strong toy industry growth so far this year has been at least partially supported by the empathy that people felt towards losing a store like Toys R

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