10 Corso Como Brings Stateside Expansion

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Experiential retail is a favored buzzword these days — the idea of the store that is more than a store where merely being there is an event in and of itself before a single purchase is made. It also tends to be treated like a new innovation, the digital-age answer to the soulless, sterile warehouse store that gives consumers no reason to enter other than bare necessity.

While experiential retail may be the hottest new thing, it is quite a bit older than it looks.

10 Corso Como, the brain child of fashion editor and publisher Carla Sozzani, first opened its doors nearly 30 years ago in Milan.

“The 10 Corso Como philosophy grew from my life


Read full article » https://www.pymnts.com/news/retail/2018/10-corso-como-carla-sozzani-new-york-concept-store-fashion/

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