Alexa's land-and-expand strategy is racking up the numbers

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There has been a lot made of the fact that Google has outsold Amazon in global smart speaker sales during the first two quarters of this year. According to a study by Canalys, Google sold 1.3 million units more than Amazon last quarter (5.4 million vs. 4.1 million). And you have to hand it to Google for leveraging support for global languages, and lower global pricing, to expand the overall market reach of smart speakers.

Also: The Alexa-Cortana integration: Why wasn’t this bigger news?

While Google has picked up the pace with a couple of nice quarters under their belt, I don’t think that is a sign that interest in Echo devices and Alexa are waning.


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