Apple will livestream its iPhone event on Twitter for the first time

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Apple has had a weird relationship with Twitter.

It’s had an account since 2011, but never set a profile picture until September 2, 2016. A few days later, the company sent out its first few tweet – accidentally leaking the iPhone 7 in the process, about an hour before the event livestream. It then deleted those posts, and – despite having over two million followers – hasn’t posted another tweet in the two years since.

That’s why it’s a bit surprising that Apple has decided to livestream its iPhone XS launch on the platform this year, as first reported by TechCrunch.

While the company hasn’t posted a public tweet on its profile since the 2016 screw-up, it has sent out promoted tweets


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