Instacart brings on Mark Schaaf as Chief Technology Officer

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Instacart has brought on Mark Schaaf as Chief Technology Officer.

Schaaf previously held positions at AdMob, which was acquired by Google in 2009 for $750 million. From there, he went on to build and lead a team at Google within the mobile display ad business. In 2015, Schaaf left Google to join Thumbtack as CTO.

Schaaf has been working on marketplace businesses since 2006, and explained that Instacart represents a particularly interesting marketplace to continue scaling.

“Thumbtack is a more consumer-focused marketplace with local service professionals and consumers, but Instacart gets even more complex,” said Schaaf. “It’s a four-sided marketplace, and then you overlay it with logistics. The goal is to make the physical world better with technology, and to


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