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Following the release of Nike’s ad campaign with Colin Kaepernick, a Wall Street analyst said the move was “a stroke of genius.” Camilo Lyon of Canaccord Genuity also elevated the stock from a neutral to buy rating, CNBC reported.
“We believe Nike’s new ‘Just Do It’ ad campaign with Colin Kaepernick was a stroke of genius,” Lyon said in a note. “This premeditated move was another subtle but significant sign of Nike’s strength and confidence in its position in the marketplace, one that likely does more good than harm.”
In terms of eCommerce, the company’s online sales skyrocketed following the campaign’s announcement. Edison Trends said that product orders jumped by 27 percent in the period spanning
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