|More from: | PYMNTS |||
Following the release of Nike’s ad campaign with Colin Kaepernick, a Wall Street analyst said the move was “a stroke of genius.” Camilo Lyon of Canaccord Genuity also elevated the stock from a neutral to buy rating, CNBC reported.
“We believe Nike’s new ‘Just Do It’ ad campaign with Colin Kaepernick was a stroke of genius,” Lyon said in a note. “This premeditated move was another subtle but significant sign of Nike’s strength and confidence in its position in the marketplace, one that likely does more good than harm.”
In terms of eCommerce, the company’s online sales skyrocketed following the campaign’s announcement. Edison Trends said that product orders jumped by 27 percent in the period spanning
Read full article » https://www.pymnts.com/news/retail/2018/nike-stock-price-colin-kaepernick-ad-revenue/
About | PYMNTS |
PYMNTS.com is reinventing the way in which companies share relevant information about the initiatives that shape the future of payments and commerce and make news. This powerful B2B platform is the #1 site for the payments industry by traffic and the premier source of information about “What’s Next” in payments and commerce. C-suite executives, company founders, and investors turn to it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. It’s where the best minds and best content meet on the web. Innovations in payments and commerce have become highly intertwined. PYMNTS covers every aspect from retail reinvention to the Internet of Things.