Chase Adds Rich, VIP Rewards To Sapphire DDA Accts

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JPMorgan Chase is pulling out all the stops to get wealthy, young customers to open a new Sapphire bank account. The bank announced that customers who open a new Sapphire checking account, beginning in October, can earn 60,000 rewards points, which Sapphire Reserve cardholders can redeem for $900 in travel money.

Last month, the financial institution (FI) announced it was expanding the Sapphire credit card brand into new areas of personal finance, including checking accounts. The bank changed the Chase Premier Platinum accounts to Sapphire Banking accounts, which have a $75,000 minimum for deposits. With the new checking accounts, customers will get access to sporting events and other entertainment, just as Sapphire Reserve credit card customers do.

According to a

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