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Luxury style and quality brands, offered at a more middle-class price point and sold directly to consumers, is increasingly crowded terrain in apparel retail. Modern Citizen, AYR and Everlane are among the best-known of the emerging brands appealing directly over digital channels to customer ranks that are largely composed of younger, professional women.
Up and coming in the category, however, is La Ligne (French for “The Line”), a fashion brand co-founded in 2016 by Molly Howard, former head of business development for rag & bone, and two former Vogue editors, Valerie Macaulay and Meredith Melling.
La Ligne is often described as one of the quieter players in the space – though recently they’ve raised an undisclosed sum
Read full article » https://www.pymnts.com/news/retail/2018/la-ligne-fashion-apparel-innovation-ecommerce/
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