Mercedes-Benz turns to SoundHound for in-vehicle voice assistant

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Drivers of new Mercedes-Benz A-Class vehicles will soon be able to talk to their cars. And the cars will respond. Ask the car to turn on the heads-up display or for sports scores. Say you’re hungry and it will suggest restaurants. The new in-vehicle assistant utilizes local and cloud data to provide drivers plenty to talk about.

The service was built by a 13-year old startup run out of Santa Clara, CA called SoundHound. Originally, the company launched as a Shazam-like service but kept evolving into a robust conversational artificial intelligence service. Different versions of SoundHound’s service are available on a number of platforms including iOS, Android and in several vehicles made by Kia and Hyundai.

Mercedes’ version of SoundHound’s

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