Retail Pulse: Good Housekeeping Plans Pop-Up; Amazon Coming To New York

More from: | PYMNTS |
0

Digitally native brands, Casper among them, have turned to pop-up shops to introduce their products to consumers through an offline experience. And, this week, an iconic American magazine, Good Housekeeping, said it was opening a pop-up shop of its own in the Mall of America called the GH Lab that, too, melds the worlds of brick-and-mortar and eCommerce — with a bit of twist from Amazon.

The 2,800-square-foot space will carry all sorts of items, from smart home devices to toys and beauty products. But the store’s selection will differ from traditional retail stores that carry multiple choices for, say, lipstick: It will only offer one product per category and that option will come with the

(...)

Read full article » https://www.pymnts.com/news/retail/2018/good-housekeeping-mall-of-america-pop-up-shop-gh-lab/


About | PYMNTS |

PYMNTS.com is reinventing the way in which companies share relevant information about the initiatives that shape the future of payments and commerce and make news. This powerful B2B platform is the #1 site for the payments industry by traffic and the premier source of information about “What’s Next” in payments and commerce. C-suite executives, company founders, and investors turn to it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. It’s where the best minds and best content meet on the web. Innovations in payments and commerce have become highly intertwined. PYMNTS covers every aspect from retail reinvention to the Internet of Things.

»Twitter: @pymnts »Facebook: @pymnts