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Digitally native brands, Casper among them, have turned to pop-up shops to introduce their products to consumers through an offline experience. And, this week, an iconic American magazine, Good Housekeeping, said it was opening a pop-up shop of its own in the Mall of America called the GH Lab that, too, melds the worlds of brick-and-mortar and eCommerce — with a bit of twist from Amazon.
The 2,800-square-foot space will carry all sorts of items, from smart home devices to toys and beauty products. But the store’s selection will differ from traditional retail stores that carry multiple choices for, say, lipstick: It will only offer one product per category and that option will come with the
Read full article » https://www.pymnts.com/news/retail/2018/good-housekeeping-mall-of-america-pop-up-shop-gh-lab/
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