Google Pixel bets on software, localisation to entice APAC consumers

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Pixel 3 (Credit: Google)

Google is betting on its software portfolio and market localisation to convince Asia-Pacific consumers they need its latest smartphones, Pixel 3 and Pixel 3 XL.

Available from November 1 in five markets in this region, including Singapore, Japan, and Taiwan, the third iteration of Google’s smartphones showcase tighter integration with the vendor’s applications–in particular, those powered by artificial intelligence (AI) and machine learning, such as Google Lens.

Mobile devices increasingly would be integrated with machine learning and AI technologies, so consumers could get the most use out of these devices, said Dan Saunders, global director for Google Pixel, who was in Singapore for the official launch event Wednesday.

“And key to this is to be able

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