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Consumers, as it turns out, like to be able to do for themselves whenever easily possible. Online or in the real world, while shopping for goods or ordering food, consumers’ favorite experiences seem to be the ones they can self-direct. The trick is making self-direction easier, by enabling more context in commerce – and ensuring consumers can make equal choices between various channels with comparable levels of transparency, speed and security when they want to buy an item, manage their money or pay a bill. Increasingly, it seems retailers need not only ask what they can do for their consumers, as those consumers want to be doing it on their own.
96 percent: Share of social media-based merchants that attribute their success to digital
Read full article » https://www.pymnts.com/today-in-data/2018/retail-self-service-digital-payments/
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PYMNTS.com is reinventing the way in which companies share relevant information about the initiatives that shape the future of payments and commerce and make news. This powerful B2B platform is the #1 site for the payments industry by traffic and the premier source of information about “What’s Next” in payments and commerce. C-suite executives, company founders, and investors turn to it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. It’s where the best minds and best content meet on the web. Innovations in payments and commerce have become highly intertwined. PYMNTS covers every aspect from retail reinvention to the Internet of Things.