Deep Dive: Single Vs. Multiple-Location QSR Customers

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Posted on October 12, 2018

Every QSR location has its regulars — the folks who stop by at appointed daily or weekly times — as well as more fickle customers, who visit because it was in the right place at the right time. For our analysis, we put those customers into two different categories. The single-location customer visits the same location of the same QSR, while multiple-location customers will visit the same QSR across many of that brand’s locations. With so many speedy and efficient dining options available today, however, one might expect that customers are unlikely to frequent a specific restaurant location. According to our latest


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