Intuit rolls out new QuickBooks product for mid-market customers

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QuickBooks is a familiar brand in the small business world: More than 3.4 million businesses — mostly small ones — using the accounting software from Intuit. Once businesses reach a certain size, however, they tend to outgrow it. Now, Intuit is rolling out a product, QuickBooks Online Advanced, designed expressly for those mid-market businesses.

QuickBooks Online Advanced expands the Intuit brand into a new market and puts it in comipetition with other accounting options that typically serve larger businesses, like Microsoft Dynamics, Sage Intacct and Netsuite.

As QuickBooks customers grow larger, “tens of thousands every year reach a point where they need something more than what our traditional QuickBooks software provides,” Alex Chriss, chief product officer of Small Business at

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