Jenna Lyons’ Second Omnicommerce Act

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Jenna Lyons was, in the early 2000s and 2010s, a force in fashion to be reckoned with, best known for taking J.Crew’s trademark ultra-preppy style and spicing it up with her love of mixed textures and prints. She reimagined the store’s style almost entirely — preppy but peppy, conservative with an edge. Ever wonder why there is so much bedazzling done on women’s workwear? Thank Jenna Lyons, the innovator behind the shockingly persistent trend.

Lyons wasn’t just a mass market phenomenon. Under her direction, the J.Crew label became a magnet for fashion influencers — most notably, First Lady Michelle Obama, who wore J.Crew gloves to the inauguration and dressed both of the first daughters in outfits from


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