Jenna Lyons’ Second Omnicommerce Act

More from: | PYMNTS |
0

Jenna Lyons was, in the early 2000s and 2010s, a force in fashion to be reckoned with, best known for taking J.Crew’s trademark ultra-preppy style and spicing it up with her love of mixed textures and prints. She reimagined the store’s style almost entirely — preppy but peppy, conservative with an edge. Ever wonder why there is so much bedazzling done on women’s workwear? Thank Jenna Lyons, the innovator behind the shockingly persistent trend.

Lyons wasn’t just a mass market phenomenon. Under her direction, the J.Crew label became a magnet for fashion influencers — most notably, First Lady Michelle Obama, who wore J.Crew gloves to the inauguration and dressed both of the first daughters in outfits from

(...)

Read full article » https://www.pymnts.com/news/retail/2018/jenna-lyons-jcrew-womens-workwear-fashion-brands/


About | PYMNTS |

PYMNTS.com is reinventing the way in which companies share relevant information about the initiatives that shape the future of payments and commerce and make news. This powerful B2B platform is the #1 site for the payments industry by traffic and the premier source of information about “What’s Next” in payments and commerce. C-suite executives, company founders, and investors turn to it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. It’s where the best minds and best content meet on the web. Innovations in payments and commerce have become highly intertwined. PYMNTS covers every aspect from retail reinvention to the Internet of Things.

»Twitter: @pymnts »Facebook: @pymnts