Retail Pulse: FAO Schwarz To Open New Flagship; Amazon Expands Grocery Delivery

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Brick-and-mortar retailers have closed flagship locations in recent times, but sometimes these landmark stores make a comeback. News this week surfaced that FAO Schwarz is planning to have a flagship store in New York City once again – this time at Rockefeller Center instead of the Fifth Avenue location where Tom Hanks tapped out “Chopsticks” on a dance-on piano in the 1988 movie “Big.”

The new store, which will be located at 30 Rockefeller Plaza, will feature multiple experiential retail components. For starters, the space will have the iconic dance-on piano as well as a build-your-own RC race car station. The store will also offer magic shows and a grocery shopping experience designed for kids. Beyond

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