Walmart Adds Bare Necessities To Its eCommerce Acquisitions

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Walmart has announced its acquisition of online intimate apparel seller Bare Necessities.

The deal will see Bare Necessities CEO and Co-founder Noah Wrubel join Walmart as the head of the intimates category across and; he will also continue to run the Bare Necessities business. The announcement also noted that over time, Bare Necessities goods will begin to make an appearance on and

Founded 20 years ago in 1998, Bare Necessities stocks over 100,000 SKUs from more than 160 brands, according to a blog post by Denise Incandela, head of fashion for Walmart U.S.

“Intimates, a category that has been aggressively growing online, has complex sizing and highly specialized products. Bare Necessities will bring deep category expertise, a


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