With TodayTix Presents, TodayTix is starting to produce its own live shows

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Mobile ticketing app TodayTix is getting into the show production business with the launch of a new program called TodayTix Presents.

While TodayTix is sometimes described as the mobile version of the TKTS booth where you can pick up last-minute tickets to Broadway shows, CEO Brian Fenty said that he sees the service’s real competitors as “anything you can do with your night, outside of work — that’s Netflix and ‘Orange is the New Black,’ that’s post-season baseball, that’s a pitcher of margarita.”

At the same time, Fenty said after driving a total of $250 million in sales and to 4.6 million customers, the company has built a rich trove of data about people’s cultural interests. So with that in

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Read full article » https://techcrunch.com/2018/10/12/todaytix-presents/


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