US online holiday sales to hit $124 billion: Adobe

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Just as fast as the Black Friday and Cyber Monday deal previews start dropping, so to do the predictions for online shopping rates. New research from Adobe suggests online sales will hit a record-breaking $124.1 billion during the 2018 holiday season, an increase of nearly 15 percent above last year’s totals.

Stores with both an online and physical footprint will come away with the biggest sales gains, according to Adobe. These dual-presence retailers could see a 28 percent increase in conversion rates compared to retailers who are solely online. Brick and mortar only retailers will see a smaller sales increase of around 2.7 percent.

“As online shopping surges with another record-breaking holiday season, the retailers with compelling websites coupled


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