Oath is dead. Long live Verizon Media Group/Oath

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Friends, readers, internet browsers, lend me your ears;
I come to bury Oath, not to praise it.
The subsidiary brands that companies own live after them;
Their terrible rebranding is oft interred with their bones;
So let it be with Oath. The new Verizon chief executive,
Hans Vestberg, told you Oath was ambitious:
If it were so, it was a grievous ambition,
And grievously hath Oath answer’d it.
Here, under leave of Vestberg and the rest of Verizon’s leadership —

Come I to speak in Oath’s funeral.

It was TechCrunch’s parent company, distant and somewhat comical to me:
But Vestberg says it was ambitious;
And Vestberg is an honourable man.

Oath did merge Yahoo and AOL under one brand
Whose ad networks and media outlets (like TechCrunch and HuffPo) did the Verizon

(...)

Read full article » https://techcrunch.com/2018/11/05/i-come-to-bury-oath/


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