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Walmart’s big bet on e-commerce is starting to pay off as it is poised to move past Apple to be the No. 3 largest online retailer, according to eMarketer data.
eMarketer said it recently increased its forecast for Walmart, which also owns Jet.com and a bevy of other e-commerce properties.
The catch is that Walmart is still way behind Amazon on the e-commerce front. Here’s a look at eMarketer’s market share rankings. According to eMarketer Walmart is expected to capture 4 percent of all online retail spending in the U.S., or $20.91 billion.
eMarketer also noted that Walmart’s e-commerce growth is 39.4 percent just behind Wayfair’s 40.1 percent clip. Apple’s e-commerce growth has been hit by smartphone saturation, but
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