Amazon’s FBA or Self-Fulfilment: Which one’s right for your business?

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Let me tell you a story, a story of two friends Jim and Kim who challenged each other to start their own business individually of selling ‘Laptops’ online.

Both Jim and Kim had done their thorough research on ways to sell, where the market reaches more, how to manage their inventory, shipping partners, suppliers etc.

So after all this research, as Kim’s family members were into online business, they suggested him to create and start selling on his own’s e-commerce website. Whereas on the other hand, Jim had a little or no idea about how to sell online, so instead of getting along with own online storefront, he was suggested to sell on a marketplace like Amazon.

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