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Google is shutting down Allo, its cross-platform messaging app. The company is killing Allo to focus its efforts entirely on Messages, Google’s messaging app for Android phones. And so another Google chat app meets a rather disappointing end.
The web wouldn’t exist in its current form if it wasn’t for Google. And yet the company has failed when it comes to social media. We have seen Google Talk, Google Buzz, Google+, and others all come and go. And now Allo is joining them in the Google graveyard.
Google Waves Goodbye to Allo
Google officially announced it was sunsetting Allo in a post on The Keyword. This offers an update on Google’s current efforts, and then sets out the company’s “focus
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