Your team knows what’s going to kill you.

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Do a Black Sky brainstorm to find out and save your startup.

This year I cofounded a health insurance company called Decent. We use blockchain to make healthcare more affordable, transparent, and fair. As I told seed investors, “We’re tackling the most regulated industry in the country with the most overhyped technology in the world. What could go wrong?”

These days I have some pretty good answers to that question.

Half the time I spend worrying about my startup is wasted; the trouble is I don’t know which half. I believe we’ll succeed, but there are so many ways we might fail. Will we build something no one wants? Struggle to scale? Get stomped

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