In 2018 the ticketing industry finally killed the ‘sold-out’ show

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Jesse Lawrence Contributor

Jesse Lawrence has been in media and tech for 20 years. Prior to TicketIQ, he worked at MediaMath and IAC. He started his career as a writer. More posts by this contributor The Golden Knights, live gambling and the future of live sports attendance After years of chasing brokers and bots, ‘slow ticketing’ will help both artists and fans

Among the many myths that were laid low in 2018, perhaps none was as welcome to throngs of live-event fans as the fantasy of the sold-out show. Indeed, as the ticket market has moved to adopt new technology, the newfound transparency has had one prime victim: The Sellout.

The highest-profile debunking of the


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