US Partner of Crypto Exchange Huobi Rebrands as Huobi

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HBUS, the United States-based strategic partner of China-born crypto exchange Huobi, has announced the rebranding of its retail trading service from HBUS.com to Huobi.com. The rebranding was shared in a press release with Cointelegraph on Jan. 11.

As reported, HBUS launched as a strategic partner of Huobi Group — the operator of the flagship Huobi Global crypto exchange — via a newly created San Francisco-based company “HBUS Holdco, Inc.” last June.

The latter will reportedly continue to operate the platform after its rebranding. Under the new licensing agreement, HBUS.com will migrate to the domain name of huobi.com, while Huobi Global will continue to operate via its existing site, hbg.com.

As well as officially adopting

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