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Salesforce is rolling out updates to its Commerce Cloud that aim to expand the footprint of the platform. Launched in September 2016, Commerce Cloud is the result of Salesforce’s acquisition of Demandware and aims to target the core retailers that made up Demandware’s customer base.
The company bought Demandware in June 2016 for $2.8 billion. As noted at the time, Salesforce’s plan was to court retailers and expand as e-commerce reached more industries. Flash forward to today and Salesforce says more than 680 million unique shoppers touched Commerce Cloud over holidays, with roughly $16 billion worth of merchandise sold through the platform annually.
With the new features, Salesforce is boosting Commerce Cloud’s AI-powered personalization capabilities and adding new tools for developers building
Read full article » https://www.zdnet.com/article/salesforce-brings-image-search-to-commerce-cloud/#ftag=RSSbaffb68
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