Samsung is prepping M-series budget phones to battle its Chinese rivals in India

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After playing second fiddle to Chinese rival Xiaomi in India’s burgeoning smartphone market in 2018, Samsung is set to fight back with a new line of budget-friendly handsets. The company will introduce a new M-series of phones on January 28 in India.

The company said it’ll launch these devices in India first, and then roll them out globally. In a press release, it added that it’s partnering with Amazon for online sales in the country. The move should see Samsung better poised to compete with major Chinese hardware brands in India, including Xiaomi, Vivo, and Oppo.

Samsung India’s senior vice president, Asim Warsi, told Reuters that the company will launch three phones ranging from Rs 10,000 ($141) to Rs 20,000

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