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Barneys New York is getting into the cannabis business.
The retailer has announced that it is launching “The High End,” a luxury cannabis lifestyle and wellness concept shop. The High End will open in Barneys New York’s Beverly Hills flagship in March, with plans to expand to additional locations in the near future.
“Barneys New York has always been at the forefront of shifts in culture and lifestyle, and cannabis is no exception,” Daniella Vitale, chief executive officer and president, Barneys New York, said in a press release. “Many of our customers have made cannabis a part of their lifestyle, and The High End caters to their needs with extraordinary products and service they experience in
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