|More from: | PYMNTS |||
New data has revealed that revenue generated from mobile apps per U.S. iPhone grew 36 percent last year, with substantial growth coming from subscription-based apps.
According to a soon-to-be-released report from Sensor Tower, per-device app spending for Apple‘s iPhone was $79 in 2018, compared with $58 in 2017. The reported noted that last year’s spending was lower than the 42 percent boost recorded between 2015 and 2016, when revenue went from $33 to $47.
It’s no surprise that mobile gaming is still the top player in iPhone spending, accounting for nearly 56 percent of the average consumer spending in 2018 — or $44 out of the total $79 spent per phone. What was surprising, however, is that some
Read full article » https://www.pymnts.com/apple/2019/subscriptions-us-iphone-app-spend/
About | PYMNTS |
PYMNTS.com is reinventing the way in which companies share relevant information about the initiatives that shape the future of payments and commerce and make news. This powerful B2B platform is the #1 site for the payments industry by traffic and the premier source of information about “What’s Next” in payments and commerce. C-suite executives, company founders, and investors turn to it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. It’s where the best minds and best content meet on the web. Innovations in payments and commerce have become highly intertwined. PYMNTS covers every aspect from retail reinvention to the Internet of Things.