Subscriptions Boost US iPhone App Spend 36 Pct In 2018

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New data has revealed that revenue generated from mobile apps per U.S. iPhone grew 36 percent last year, with substantial growth coming from subscription-based apps.

According to a soon-to-be-released report from Sensor Tower, per-device app spending for Apple‘s iPhone was $79 in 2018, compared with $58 in 2017. The reported noted that last year’s spending was lower than the 42 percent boost recorded between 2015 and 2016, when revenue went from $33 to $47.

It’s no surprise that mobile gaming is still the top player in iPhone spending, accounting for nearly 56 percent of the average consumer spending in 2018 —  or $44 out of the total $79 spent per phone. What was surprising, however, is that some


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