|More from: | The Next Web |||
French supermarket giant Carrefour has activated the next phase of plans to “blockchainify” its produce. This time, it’s allowing buyers of its branded milk to trace its provenance with some neat distributed ledger tech.
As of this month, Carrefour will commence rolling out Carrefour Quality Line (CQL) fresh micro-filtered full-fat milk in special bottles displaying QR-codes.
Customers will be able to scan the labels to learn more information about where (and how) it is produced, reports industry outlet Retail Technology.
A smartphone app will display when and where the milk was collected and packaged, the GPS coordinates of the dairy farm it came from, and even how the cows were fed (depending on the season).
The news comes a week after French
Read full article » https://thenextweb.com/hardfork/2019/03/06/carrefour-blockchain-milk/
About | The Next Web |
In 2006, founders Boris and Patrick were looking for a tech event to showcase their new startup. When they couldn’t find one that checked all the boxes they decided to host their own. As they were organizing things, they soon realized they needed somewhere to promote the conference, and that’s how thenextweb.com was launched. It later became a blog and the result is what you are looking at right now.
TNW was started to bring insight, meaning—and every now and again, the lulz—to the world of technology. But we didn’t want to stop there. Today the company has grown from those two parts to four pillars that brought forth TNW News, TNW Deals, TNW Conference and Events, our new tech hub called TQ and Index, our market intelligence platform.