Fitbit announces a $160 stripped-down version of the Versa smartwatch

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Last year’s Versa was at the center of Fitbit’s reversing fortunes. After two years in the wilderness, the smartwatch helped turn the tide for the flailing company. Last quarter marked the first time in two years the company saw a year-over-year increase in devices shipped.

After the lackluster launch of the Ionic, the Versa delivered, with a sleeker and smaller form factor, a more mature ecosystem and, perhaps most importantly of all, a lower price point. That device launched at $200 — $100 cheaper than the Ionic. The company is further leveraging those lessons learned for the Versa Lite Edition. It’s pretty much what it sounds like: a stripped-down version of the Versa, which arrives at $160.

The arrival


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