Kraken Crypto Exchange Poaches a Sony Studio Head for Marketing Push

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Kraken, one of the largest U.S.-based crypto exchanges with daily volume of around $100 million, has hired a Hollywood veteran to be its first chief marketing officer.

Matt Mason spent the last four years as the studio head of 1-800-N0TH1NG, described on his LinkedIn page as an “innovation lab” in Los Angeles funded by Sony Pictures. He left that job last month to take the newly created position at Kraken.

“Building out the marketing function at Kraken is a critical next step for us as we continue to grow our business and expand our product offering. Matt is a marketing veteran, ready to push us into hyper-speed,” the San Francisco-based exchange said in a blog post Thursday.

Before 1-800-N0TH1NG, whose main product was

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