Netflix star and tidying expert Marie Kondo is looking to raise $40M

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Marie Kondo, the woman who stole millions of Netflix viewers hearts this year with her show, “Tidying Up,” is in talks to raise up to $40 million in venture capital funding to scale KonMari, the business behind her personal brand, books and TV series.

The round, first reported by The Information, wouldn’t be KonMari’s first infusion of venture investment, surprisingly. Last year, the company closed a small funding round led by top-tier VC fund Sequoia Capital, TechCrunch confirmed. A spokesperson for the business told TechCrunch KonMari isn’t commenting on fundraising at this time.

Sources have also confirmed with TechCrunch that Kondo is indeed on the fundraising circuit again, with plans to build an ecommerce platform.

“Tidying Up with Marie Kondo” debuted


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