Firework officially launches a short-form video storytelling app, backed by Lightspeed

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Facebook usage has declined for the first time in a decade, while video-centric apps like TikTok are being touted as the future of social media. Entering this redefined playing field comes Firework, a fast-growing social video app whose clever trick is something it calls “reveal videos” — a way for creators to take both horizontal and vertical video in one shot from their mobile device. Video viewers can then twist their phone as the video plays to watch from a new perspective and see more of the scene.

While Snapchat pioneered the idea of vertical video, newer companies are trying to free viewers from format constraints.

For example, Jeffrey Katzenberg’s mobile streaming service Quibi is pitching its ability to offer

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Read full article » https://techcrunch.com/2019/03/14/firework-officially-launches-a-short-form-video-storytelling-app-backed-by-lightspeed/


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