Mailchimp and Shopify break up

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Mailchimp today announced that the Mailchimp app, which let its users use their Shopify data to create targeted email campaigns, for example, is no longer available in the Shopify marketplace. The reason for this, Shopify itself says, is that it “had growing concerns about Mailchimp’s app because of the poor merchant experience and their refusal to respect our Partner Program Agreement.”

Clearly, this isn’t the most amicable divorce.

“It’s critical for our merchants to have accurate, complete insight into their businesses and customers, and this isn’t possible when Mailchimp locks in their data,” Shopify explains. “Specifically, Mailchimp refuses to synchronize customer information captured on merchants’ online stores and email opt-out preferences. As a result, our merchants, other apps, and partner

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Read full article » https://techcrunch.com/2019/03/22/mailchimp-and-shopify-break-up/


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