OKCupid's Game of Thrones Profile Badge Increases Likes By 20 Per Cent

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It’s almost time for the last season of Game of Thrones, and brands are jumping all over the bandwagon while they still have the chance.

The latest to announce a GoT tie-in is dating site OKCupid, which has rolled out a profile badge showing whether you watch the series or not. They say that “based off previous badges and the amount of mentions of GoT within profiles, OkCupid predicts 20 per cent more likes and 15 per cent more conversations for those with the badge.”

Tempting.

To get the badge, you just have to respond ‘yes’ to the Game of Thrones question on the site. You will of course need an OKCupid account.

OKCupid CMO Melissa Hobley comments while sitting on

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