Will the iPhone XE be Apple's next big thing?

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Apple, a company that made smartphones with a $1,000 price tag seem normal, seems to be working on an update to the now defunct budget iPhone SE (which is being informally called the iPhone XE). And this could very well become Apple’s next big thing.

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Apple is a company that’s in the midst of turmoil. I think that while many of us wouldn’t mind the sort of turmoil where we we’re pulling in billions of dollars and selling a range of products that have all become household names, it’s turmoil nonetheless. iPhone sales are falling, and Apple is having


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